Cookie Policy

Last updated: 13th April 2026

1. What this policy covers

This Cookie Policy explains how ds-x.co uses cookies and similar technologies when you visit the website.

Under UK PECR, non-essential cookies and similar technologies require prior consent. Strictly necessary cookies may be used without consent where they are genuinely required to provide the service requested.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies can include pixels, tags, local storage and session storage.

3. Types of cookies and similar technologies we may use

Strictly necessary cookies
These support core site functions such as security, load balancing, session management and remembering your cookie preferences.

Analytics and performance cookies
These help us understand website traffic, sessions, user behaviour and site performance. This may include Google Analytics, and, if enabled, Hotjar and HubSpot analytics cookies. Google Analytics commonly uses first-party cookies such as _ga and _ga_<container-id>. Hotjar may use cookies plus local and session storage. HubSpot may set analytics cookies such as __hstc, hubspotutk, __hssc and __hssrc, depending on setup.

Advertising, measurement and retargeting cookies
These may be used by Meta Pixel and LinkedIn Insight Tag to measure ad performance, track conversions, build audiences and support retargeting. Meta states that websites using its Business Tools, including Meta Pixel, share activity information with Meta. LinkedIn states that the Insight Tag can collect website visit data and use cookies and, in some cases, a first-party pseudonymous identifier for conversion tracking and website audiences.

Functionality cookies
These may remember choices you make or support additional services, such as embedded booking pages or forms. Depending on setup, HubSpot and Calendly may use functionality cookies.

Embedded content technologies
Third-party embedded services such as Calendly and YouTube may place cookies or use similar technologies when their content is loaded. Where we use YouTube's privacy-enhanced mode, embeds can be served from youtube-nocookie.com, which YouTube says prevents the view of the embedded content from being used to personalise the viewer's YouTube browsing experience.

4. Specific tools used on ds-x.co

If enabled on the site, we may use the following tools:

Google Analytics
Used to understand website traffic and usage patterns. Google documents that GA4 commonly uses first-party cookies such as _ga and _ga_<container-id>, and collects information such as user counts, session statistics, approximate geolocation, and browser/device information.

Meta Pixel
Used to measure marketing effectiveness, understand activity after ad interactions, and help build audiences for advertising or retargeting. Meta states that websites using Meta Business Tools, including Meta Pixel, share activity information with Meta.

LinkedIn Insight Tag
Used for conversion tracking, website audience building and aggregate reporting. LinkedIn states that the Insight Tag can collect information such as URL, referrer, IP address, device/browser characteristics and timestamp, and can create cookies and, in some cases, a first-party pseudonymous identifier.

Hotjar
Used to understand user behaviour and site usability through tools such as heatmaps and session-based analysis. Hotjar states that its tracking code can use cookies, local storage and session storage.

HubSpot
Used for forms, CRM, analytics, communications and related site features. HubSpot documents that cookie use depends on site setup and may include necessary, analytics, functionality and advertising-related technologies.

Calendly embeds
Used to allow visitors to book meetings through an embedded scheduling page or widget. Calendly states that booking pages use cookie settings and banners of their own in relevant regions.

YouTube embeds
Used to display video content on the site. If an embedded player is loaded, YouTube/Google may process information about the interaction. Where possible, we may use YouTube's privacy-enhanced mode via youtube-nocookie.com.

5. Cookie consent

When you first visit the website, you should be given a clear choice about whether to accept non-essential cookies and similar technologies.

We do not rely on continued browsing as consent. Non-essential cookies, pixels and similar technologies should only load after you have opted in.

You can change your preferences at any time by using [insert cookie settings link/button].

6. Cookie table

Replace this section with your actual live cookie inventory after scanning the website.

Suggested format

The exact cookies and storage items depend on your configuration and on how the third-party services are implemented.

7. Managing cookies

You can manage cookies:

• through our cookie settings tool, where available;
• through your browser settings; and
• through settings and controls offered by relevant third parties.

8. More information

For more information about how we process personal data collected through cookies and similar technologies, please see our Privacy Policy.

9. Changes to this policy

We may update this Cookie Policy from time to time. The latest version will always be posted on this page with the revised "Last updated" date.